Running and marketing a B2B company is difficult. The COVID-19 crisis has added a level of uncertainty that few of us have faced in our careers. The goal of the B2B In Real Life series is to learn from fellow B2B CEOs and marketing leaders to see how they are adapting their company’s strategies and marketing plans to achieve long-term stability.
We conducted interviews with B2B marketers and business owners, asking them how the crisis has affected their company and what they’re doing to make the best of this turbulent situation.
In Episode 3 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Clifton Alexander, owner of Reactor Design Studio. REACTOR is a creative studio that generates EPIC brands through the fusion of strategy and [...]
In Episode 2 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Jeff Weiner, co-founder and CEO of realquantum. realquantum is the only commercial real estate property database and appraisal report writing [...]
In episode 1 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Eric Dunn, CEO of Coffman Group. Coffman Group partners with companies in Kansas City, Overland Park, and San Diego to [...]