3 Tips on How to Market For Consumers With Shorter Attention Spans

By |October 4th, 2018|

We’ve all heard the doomsday statistics that have been popular over the last several years, proclaiming that human attention spans have shrunk to become smaller than a goldfish’s, and that marketers might as well just give up on creating any promotional content longer than two seconds. A particularly sobering study indicates that, [...]

How Blockchain Is Poised to Disrupt Digital Marketing

By |August 20th, 2018|

One of the biggest current buzzwords in the data security and cryptocurrency industries is blockchain, a recent technology that’s revolutionizing how transactions are tracked online. Instead of recording transaction data in a traditional database, blockchain decentralizes that data and ensures that no central authority can take complete control of any kind of [...]

What Is Semantic Search, and How Does it Impact SEO?

By |July 31st, 2018|

For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is ranked highly on search results. Here’s the problem: Google keeps getting smarter. [...]

SEO Techniques to Boost Your Marketing Strategy

By |July 2nd, 2018|

  Knowing what organic search engine optimization is and investing the time and money to implement it are two vastly different things. While the strategy behind organic SEO should be natural and authentic, there are actionable techniques that should be followed to increase a company's online traffic. The techniques listed below are a starting [...]

What Is Search Engine Optimization?

By |June 10th, 2018|

Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching for it. Without SEO, we as consumers may never be connected with [...]

5 Tips for a Successful Video Marketing Strategy

By |May 30th, 2018|

We’ve mentioned in earlier blog posts that video is now one of the best ways to engage customers online. With the increasing emphasis placed on video by the major online platforms (Facebook Live, Youtube livestreams, etc.) and the growing mainstream influence of livestream platforms like Twitch, modern consumers are using video [...]

6 Tips for How Your Company Can Successfully Leverage Social Media

By |May 1st, 2018|

Social media management has been one of the most important aspects of corporate digital marketing for more than a decade. Maintaining a consistent, relevant, and timely company presence on the major social media platforms is still one of the most effective ways to reach new audiences and reinforce existing customer relationships. Social [...]

How Digital Marketers Can Leverage Augmented Reality

By |March 28th, 2018|

Virtual Reality (VR) and Augmented Reality (AR) have experienced various degrees of popularity and success since their earliest manifestations in the mid-20th century. In the post-Pokemon Go era, however, it is time to seriously rethink their role in popular culture, entertainment, and digital marketing. In an age of short attention spans and [...]