NONPROFIT DIGITAL MARKETING – DATA-DRIVEN RESULTS
Picking the right digital marketing partner to help your nonprofit or not-for-profit company grow is a difficult choice. Do you choose a local company or a national company? A big company or a smaller company? An overall marketing company or a company focused purely on digital marketing?
ZAG FIRST Digital Marketing is made up of a team with global experience and a Midwest attitude. We love working with small- and mid-sized nonprofit businesses because we want to help people make a difference in their community and the world..
We bring digital marketing expertise and bandwidth to help your nonprofit company thrive
If you are looking for any of the following digital marketing services for your nonprofit company, we should talk.
Nonprofit Digital Marketing Strategy
The digital marketing strategy is the foundation of all other marketing work and tactics. Developing social media campaigns or content marketing campaigns without a solid marketing strategy is like building a house on a foundation of sand. You can do it, and it will work for awhile, but in the end, it will not be as successful as you hoped.
The team at ZAG FIRST has been working with companies on their digital marketing strategy and tactics for over 20 years. Our team has worked with companies of all sizes and in dozens of industries. Our passion is working with local Kansas City companies to help them develop and execute their digital marketing strategies in order to achieve success over the long-term.
Nonprofit Search Engine Optimization (SEO) and Search Marketing
Search Engine Optimization (SEO) and overall search marketing may seem like it is a mysterious black art. In reality, a search engine is just a complex set of algorithms that take into account hundreds of different elements to determine the most useful results. The goal of Search Engine Optimization (SEO) it to optimize your site and individual pages of your site to rank highly for different search terms.
The first page of a search result typically gets over 91% of all clicks. The entire second page of a search typically gets less than 5% of clicks. One of our favorite quotes regarding search: “The best place to hide a dead body is the second page of a Google search.”
Click here to check out ZAG FIRST’s overall approach to Nonprofit Search Engine Optimization (SEO) and Search Marketing.
Nonprofit Social Media Marketing – Facebook, Pinterest, Instagram and Twitter
Social Media marketing for your nonprofit is a big deal. How big of a deal? Check out the following facts:
- Customers Spend 20-40% More On Companies Who Engage With Them On Social Media
- 84% of 30-49 year olds use Facebook
- 81% of Millennials Check Twitter At Least Once Per Day
- 75% to 90% of a Facebook Ad’s Performance is Based on Images
- Social Media Users Spend An Average of 135 Minutes Per Day Online
Each social media platform has its own strengths and weaknesses. The platform to use depends on your target market and goals. We work closely with our clients to determine when to use each platform and when it makes sense to use organic and paid campaigns. Every social media platform is different, every client is different and at ZAG FIRST we make sure that each social media strategy matches the goals of each client.
Nonprofit LinkedIn Marketing
LinkedIn is a different kind of social media platform. As a result, we put it in its own category. LinkedIn is not only a Business to Business (B2B) focused platform, but to be most effective it must leverage personal networks. LinkedIn is about networks and relationships – and we help our clients leverage their networks to have the biggest impact.
Nonprofit Content Marketing and Blog Marketing
Content marketing is an incredibly misunderstood digital marketing tactic. It is about so much more than just writing articles. For ZAG FIRST, content marketing is about using words, audio, and video to educate prospects and to create industry leaders. The effective use of content marketing provides the raw material that powers the search strategy, social media strategy and blog strategy that will provide results in the short-term and long-term.
Nonprofit Video Marketing – Storytelling, Interviews and Client Testimonials
When done properly, video can evoke emotions in a way that is impossible to do with text or images. For ZAG FIRST, video is all about storytelling. The ZAG FIRST team has shot video around the world for brands ranging from Ferrari to Crown Royal to Google. We have won awards at film festivals and have had our movies broadcast on television. We know video.
We know how to use video to tell your story. We know how to use video to help your clients tell your story through testimonials. We know how to pick the right music to evoke the right emotion. We would love to talk to you about helping you tell your story through video.
Nonprofit Website Development
Your website tells your story to the world. In most cases, your prospects get their first impression of your company and brand through your website. Your website does not have to be incredibly expensive, it does not have to have hundreds of pages, but if you want to be successful in the digital world, your website needs tell your story.
How do you pick the right digital marketing company for your nonprofit business?
The ZAG FIRST team has worked around the world – and we love working with nonprofit companies. ZAG FIRST is focused on providing digital marketing results to small and mid-sized nonprofit companies. We are focused on helping nonprofit clients make a big impact with minimal cost. Contact us to see what we are all about and how we can drive results for your nonprofit company.